Education
BA, Public Relations Major Graphic Design Minor
Lenoir-Rhyne University
2010-14
Skills
Ability to prioritize and meet multiple deadlines
Ability to work both independently and
with a team
Adobe Creative Suites: InDesign,
Photoshop, Illustrator, Lightroom, After Effects
Microsoft Office: Word, Excel, Publisher, Powerpoint
Interpret data and create course of action
Ability to problem solve under pressure
Implementing and following brand
guidelines
Event planning
Creating a budget
Ability to use a CRM effectively
Email marketing
HTML and CSS
Experience
Marketing Manager
Performance Foodservice
August 2017 - July 2021
Responsible for translating Performance Foodservice’s corporate branding, as well as marketing and merchandising objectives into high quality creative content across multiple platforms.
Planned, designed, wrote and executed customer communication plan.
Directly manage graphic design/art direction, collateral development, exclusive brands support, as well as advertising and promotions.
Manage and oversee specialist team to ensure that all projects are staying on task in
order to meet deadlines.
Develop marketing strategies for increasing brand sales.
Supervise the specialist team, outside vendors, and promotional agencies to ensure all services are in compliance with professional, company policy and brand execution requirements.
Produce, direct, record and edit sales virtual training courses.
Plan and execute events throughout the year, including but not limited to monthly
sales meetings, regional events and an annual foodshow.
Responsible for directing photographers and food stylists during photoshoots
Marketing Specialist
Performance Foodservice
January 2015 - August 2017
Develop and execute short and long range marketing plans and programs to ensure
profit growth.
Manage all social and digital media outlets.
Support sales team through material distribution, implementing marketing
promotions, and gathering and distributing analytical data.
Designing all materials for sales promotions, meetings, events and general
marketing materials.
Research and develop content and design quarterly magazine.
Graphic Designer
Lenoir-Rhyne University
October 2013 - December 2014
Created marketing pieces for L-R’s four campuses.
Contributed to bi-annual magazine, produced by the marketing department, by
designing and writing copy.
Maintained up-to-date photo stock for marketing material.
Created content across all social media platforms.
Prepared files for print and mailing.
Freelance Graphic Designer
Self-Employed
July 2021 - Present
Design projects incorporating copy, visual design and brand assets for both print
and digital applications.
Create presentations based on creative briefs and knowledge of best practices.
Design brand assets and guidelines to help companies show up professionally to their audiences.